What Are The Benefits Of A News Live Blog?
Adding a live blogging strategy to your newsroom delivery is a unique way to dive into data-driven storytelling for news reporting. It allows your readers to get up to speed on the latest news at a glance, resulting in an interactive experience that creates a connection and builds loyalty.
Make headlines on the fly
Stay ahead of the curve with time-sensitive stories that captivate your audience. With real-time updates to breaking news, your journalists can quickly make headlines and position your news brand as a trusted source. Empower your newsroom team to seamlessly publish live updates as events unfold, keeping readers informed while freeing up time for journalists to craft in-depth, high-quality articles.
Build returning reader habits
Attract wide audiences to your headlines and your free content. Building returning reader habits establishes your brand amongst readers, increasing their likelihood to convert to subscribers.
Rank high in Search Engines
Live Center boosts SEO visibility with pre-rendered SSR, enabling search engines to crawl and pick up your frequent updates faster. The real-time updates, multimedia integrations, and structured data have demonstrated a significant traffic increase over regular articles.
Keep Your Audience On The Edge Of Their Seats
When Mr. Trump's assassination attempt occurred… "Sky News was first with the push, including all the US network. That speed had a big impact on SEO. Within minutes of the push I could see more than 120,000 concurrent visits to the live blog from Google alone, and 100,000 of those were classified as new users – most from the US. For speed I set up a blog from my living room in Enfield. Our live blog partner Norkon is super smooth and integrated into our CMS so it was just a case of writing a hello post outlining the story, filling in three boxes (teaser headline, SEO headline, standfirst), putting on a photo, and pressing publish. Less than five minutes and it was up"
– Sky News
"In a fast-paced media environment, being first is one of the most valuable assets. Live blogging plays a central role in ensuring Ekstra Bladet is the first to bring breaking news to our audience."
– Ekstra Bladet
Optimized Reading Experience With Live Blogs
Break real-time news and make headlines
Live Center provides a flexible live-blogging platform for publishing live news, reporting on breaking stories, and enabling journalists to cover real-time news.
- Break news as it happens:
Serve live news events as they happen, beating competitors to the punch.
- Enrich content:
Empower journalists to develop richer live blogs by seamlessly embedding multimedia elements like images, videos and polls.
- Customize your design:
Align the look of your live blogs with the rest of your brand.
Monetize with ads and subscription
- Fuel ad revenue:
Achieve increased revenue by implementing native or remote ads directly in your live blog.
- Create exclusivity:
Generate subscriber-only content and link them to your free live bog to lead readers towards the path to subscriptions.
Immersive stories with more data and content
- Dive into data-driven storytelling:
Integrate with automated news feeds for richer, deeper stories.
- Immerse readers in the experience:
Bring events and stories to life with data and in-demand features and functionality.
Increased traffic and search engine visibility with Live Center
"Our live blogs frequently rank among the top-performing content and have become a significant source of web traffic for the 1News.co.nz site."
– TVNZ
Empower Journalists to Publish With Speed and Precision
"Live blogging offers a straightforward way to deliver readers with continuous real-time updates without taking valuable time away from journalists' core work or diminishing the input on the in-depth, high-quality content they produce. DN's news studio effectively fulfilled this through the utilization of Live Center."
– Dagens Næringsliv
Live Center features
- Custom themes
Customized design tailored for your brand.
- 3rd party content feed integrations
Integrate external content feeds seamlessly.
- Pull in real-time data into your live feed
Integrate live data feeds seamlessly.
- Highlight and pin key events
Emphasize important moments in the story.
- Social media integration
Embed social media content directly.
- Comment moderation
Manage and moderate user comments effectively.
- Image and video upload
Enrich your content with multimedia.
- Advanced ad functionality
Maximize revenue with sophisticated ad integration.
